Why a mandarin
Because it is boring. Only a boring thing can prove the point.
Choose something already beautiful and of course it rewards attention; that proves nothing. Choose the thing nobody gives a second glance — a mandarin left on a table — and keep looking until it turns into something else.
This is what I do for a brand. Most products do not speak for themselves, not because they are poor but because nobody has looked long enough. The images are AI-generated watercolour, made from my own storyboard and prompts — not photography, and not any real product.
